Newsreader exposes her lie!

AL laughing on chair

In conversation with Jay Humphreys of BBH, Adrienne says: I’ve worked in media & PR for just over 20 years, first as a researcher, Assistant Producer and director, but I’m more well known for my years fronting BBC World News, SKY News & the flagship ITV programme Everything Must Go! And it did! Like a rocket reaching the No. 1 slot for daytime TV.  I’ve written a book, The Art of Perfect Kissing, whilst bringing up my two children, I write for newspapers and magazines and work behind the scenes with many SME’s & PLC companies to ensure that their communications & events deliver fantastic results.

I’m best known for: challenging CEO’s to cut the flannel and listen to their staff & customers.

The proudest moment of my career is: When an organisation I’ve worked with is in better health when I leave that it was when I first arrived

The first thing I do in the morning is: Go for brekkie with friends at a nearby coffee shop

My favourite breakfast is: Freshly cooked Danishes, served warm, with a lovely big mug of tea but occasional crispy bacon sandwiches

The most famous person in my phonebook is: Lord Digby Jones – naughty but nice and a brilliant Ambassador for Brand Britain

The actress who would play me in a film about ridiculous career ideas is: Olivia Coleman

My favourite memory from working on Everything Must Go! is: Meeting a woman who had filled her house with so much rubbish, sorry highly collectible knick-knacks, that her husband went off every night to have ‘dinner’ with her very attractive friend resulting in a well-fed and very happy man.

If I wasn’t hosting lots of live events like this, I’d be: Doing my other day jobs: meetings with Corporate Clients, writing, broadcasting and hanging out in coffee shops in Chipping Norton, picking up gossip. But if I had to go and get a different job tomorrow, I would be happily be working in customer service somewhere, helping iron out problems and sending people out with a smile on their face. People can forgive problems and mistakes, as long as you find solutions for them

You’d be surprised to learn that: I lied about my experience to get a job as News Anchor on BBC World when it first launched and hired my own Camera Crew to film me selling fruit on a market stall to persuade the Exec Producer of Everything Must Go to give me the gig

The one thing I couldn’t live without is: Quality time spent with my grown up children. And my phone. Obviously.

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